Port Washington’s Business Improvement District has a message for companies considering this North Shore peninsula as a place to do business: “Come Grow with Us.”

That’s the theme of the BID’s new campaign, complete with a new video narrated by Port Washington’s own Emmy Award –winning sportscaster Len Berman.

“See for yourself why Port Washington is the right place for you to grow your business with us,” Berman says in the video.  “You invest in us, we’ll invest in you.”

Premiered at a dockside networking event at Port Washington-based LaMotta’s Dockside Restaurant, the video is part of a proactive push to attract businesses to the community.  The video is available on the Port Washington Business Improvement District website, and on YouTube.

The emphasis comes at a time when owners in Port Washington continue to grapple with a maze of Town of North Hempstead building and zoning codes that can make opening a business even more challenging. But the BID is working to help owners navigate this landscape so that they understand the requirements of a particular location within the community and plan for permits and variances to stay on track.

The BID has “prioritized our efforts to help to educate potential new business owners and real estate agencies about opening a business in Port Washington by creating a landing page on our website with helpful” tips and contacts, BID Executive Director Holly Byrne told LIBN in an email.

The “Come Grow with Us” video also features  area demographics. Watching the video, viewers learn that customers on the peninsula have a median income that is double the national average. They also learn about the community’s diverse population of 35,000, 75% of whom live within a five-minute car ride to Main Street.

Berman, who was not immediately available for comment, is a familiar face in Port Washington, and often attends community events. He also narrates a destination video that aims to build tourism in Port Washington.

 


Adina Genn

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